Case Study
Details
Client
Rimble
Brief
I designed from 0 → 1 for an esports analytics platform. I identified the visual identity for this project.
Timeline
4 Months
Service
UX Design & Research
Product Thinking
Visual Identity
Team
Jessica Situ, Product Design Intern
Debbie Yuen, Product Design Intern
Context
The problem
Most esports analytics providers rely on inaccurate, non-automated models based on traditional sports. As a result, there is a lack of accurate eSports betting prediction models and analytics.
From user research, it was found that there is also a sense of disconnect and lack of fan engagement and participation during eSports livestreams.
The solution
We designed a platform in which users are able to stream eSport games live while having real time predictions & analytics. It integrates historical and real-time data using proprietary computer vision technology. By offering real-time micro-analytics, fans gain deeper insights into their favorite games.
The result
Following the implementation of the design, it increased new user sign up rate by 35%. It also increased the amount of time watching the streams, generating more revenue for streamers.
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